Glasgow Innovation School Product Design

Choon Wang Zichun


“Design for a world where many worlds fit.”

I am a creative individual and design researcher with great passion for designing for social sustainability and cultural diversity. The goal of my design practice is to engage with communities, spark local innovation, and collectively create better futures. I always try to apply the knowledge and methods of wide-ranging disciplines such as sociology, anthropology and psychology.

My approach is to embrace and be intertwined with socially interconnected practices, engage responsibly and respectfully with issues affecting people and nature, and design for a future world where many worlds fit.

Felt sense world
Village Encounter : Open Up the Future Dialogues

Felt sense world

The FELT SENSE WORLD is designing a virtual community for the mental well-being of people living with cancer in 2030. It delivers a touching story of healing and rebuilding connection. Applying the metaphors behind landscapes to communicate users‘ feelings, thoughts and memories, it gives users the opportunity to explore their inner world in a both reflective and creative way.

project overview

A virtual Community

User's diary

Village Encounter : Open Up the Future Dialogues

VILLAGE ENCOUNTER is a project with a core value of decolonisation, co-designing sustainable futures for villages by returning the lost voice and ownership back to the villagers.

There are three chapters into which this project is divided. Chapter 0 and Chapter 1 started from a specific village in China. By remotely engaging with the community, we collaboratively designed a unique service system of craft & tour. In Chapter 2, developing upon the outcome of Chapter 1, Village Collective Innovation Agency has been set up with a series of designed tools to support the agency’s designers and researchers to carry out any co-design projects in any other villages.

It was intriguing but also demanding to engage with different groups of people who were generally considered ‘passive’ rather than proactive in taking action against such issues or taking part in solving such problems. In the context of community development and plan, it was a great design challenge to involve them to actively take part in the design process. This phenomena has provided precious experience and inspirations in designing to see through the lens of other groups of people with different culture, life, habitus and so forth.


Chapter 0: Encounter

Chapter 1: Design for the village

Chapter 2: Village Collective Innovation Agency Toolkit

Toolkit, Village Co-design Dictionary, Workshop Guide Cards, Service Journey