Communication Design School of Design Singapore

Ying Li

Contact
Y.Li18@student.gsa.ac.uk
Works
Connect Lah
Dusk of Vitality
NOMO FOMO

Connect Lah

A community utility app aims to help migrant workers to integrate into Singapore culture more smoothly.

Insight
Migrant workers are in need of support from Singaporean and the government in reducing their hardship of integrating into Singapore society.

Challenge
Creating a seamless experience to connect migrant workers to Singapore culture when there’s a lack of support from Singaporeans towards migrant workers.

Dusk of Vitality

A card game aims to foster stronger human connections between seniors and youths in families. Members of the family will learn about menopause from various perspectives because menopause affects people of all ages, regardless of gender—directly and indirectly. The characters—Rabbit Yin and Vermilion Eagle are to escape the dusk of vitality. However, players needs to be aware of Thousand Face’s hindrance that might trap other players in the dungeon after all the possibilities of paths are blocked.

 

 

 

Insight
The false consciousness of menopause as a woman issue is a misconception caused by masculinity and the lack of attention to educating people on menopause.

The Challenge
Spread awareness and knowledge about menopause by reconstructing and redefining the fate of menopause. 

Dusk of Vitality poster

The poster will be placed in school canteens, hospitals, polyclinics, void decks.

Flat lay of the card games

The card game consists of 52 path cards, 30 utility cards, 25 riddle cards, 9 character cards.

NOMO FOMO

NOMO FOMO provokes FOMO culture with sarcasm in the hope to make Generation Z ponder the meaning of living and the meaning of social media in their lives. FOMO generation Z has a high level of loneliness where they substitute social media for a true friendship. They are constantly bombarded with self-comparisons with others some might have a narrow view of life success leading to destructive perfectionism. To live is about finding simple happiness in living, it is human to worry about uncertainties in life and it is human to live in an endless cycle of seeking wealth, power, and possession.

Insight
Nihilism is an optimistic attitude towards living, it encourages us to find our own meaning in life as meaning is assigned by man and meaning itself is nothing.

Challenge
Encourage Generation Z to embrace FOMO with contentment.

Unmask

Mirror mirror on the wall Who’s the influencer among us all? Some are fake while some are blonde So, tell me who is wrong? Followers and Likes are the power to them all. So, mirror mirror on the wall Who’s “toxic” among them all?

Nature

God is invincible to us I challenge him and make a fuss. He has turned a blind eye on us. I fight for power among us but nature love is in my guts. Thus, dominance is superfluous. The Man-made god is made of bluffs Who might look mighty but unjust. Now the god is dead like the dust.

Love is gone

Roses are red, Violets are blue candy is sweet and so are you. But the roses are withering, and the violets are dried; the candy jar are emptied just like your mind.

Contradiction

Celebration or Grief, The news announced, Trump contacted the virus And the crowd went wild. Twisting the facts, to brainwash the public He finally admitted it. No more fake virus, he validated it. Utterly undeniable, As the world applauded. Delightful as it seems, But absurd it is. Now the question is, is our future secured? Are we to laugh? Shall we be worried? My heart aches a little, For this innocent man, but was it his fault, that he did not prepare? For this pandemic, all he did was blame, but thousands of death, is to be charged on him. His life is at stake, and should we commemorate? A page in history, for the descendants to take.