WIP Show Identity

I took part in designing the Work in Progress show identity earlier this year, a collaborative project with Natalia Witwicka, Rachel Kate MacLeod and Maria Pelosi. We designed this identity as driven by feelings of restlessness, movement, ongoing work, roughness, which felt heavily connected to our class’ feelings this last year. As part of the team, I was mainly in charge of developing the animated content that would serve to promote the show on social networks.

The identity is based on a bespoke typeface drawn by Natalia Witwicka which defined the type of shapes we then used for the animated content, suggesting the idea of progress and revealing student’s works as part of the identity. The show being presented virtually through a website this year, we also designed this latter following the same ideas and lines.


Type specimen