SHAMELESS
Shameless is a social movement that defines being shameless as not only being brazen and bold but also about being brazen & bold during moments where silence seems like the most comfortable option. Our intention is to encourage you to look shame in the eye and not be defeated by its presence, instead walk over it and towards your purpose, while saying “Bye shame!”
The idea came after learning of my Bugis heritage and the Bugis-Makassar philosophy behind the word siri’, a term that means either shame or pride. The teachings of the past that have trickled into today’s society made me question if shame should threaten the way we live.


Shameless Manifesto
No telling me what I should be.
No reminding me of how to live, to act, to dress.
Oh, no convincing me that my past is what disgrace me.
Because I am shameless.
No telling me what pride or dignity I have to uphold.
No, you won’t define my success
just to fit me into your mould
Because me, I am shameless
No I will not be damned by shame
Just because of what my predecessor says
No, I will not heed the dead decays,
Because me, I am shameless
No this is not blame,
This is my purpose
Now is time to reclaim my name
Because yes I am shameless.