out west

Tasked to rebrand an Audible Original true crime podcast, I aim to subvert the cliches of the Old West and combine the natures of both the Old West and the true crime genre together.

By targeting on people who are opportunists, they might find joy in piecing evidence given to them together. This led to the development of taking apart a gun and putting them in different areas to be pieced together.

My tagline of ‘Determine your truth’ allows for the audience to figure out what really happened in the Old West through this podcast. It engages them by asking them to make a decision of what happened.

Putting it together with other Audible Original true crime podcasts and series, it would give a sense of whether it fits in with the Audible Original identity, while still staying to its own genre.




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