ON Festival Identity

ON is an identity project for a fictional music and digital cultures virtual festival that would be offering an immersive experience at home. ON would be using a digital space and speculative technologies allowing the participants a sensory journey.

The identity has a slight science-fiction feel to it and is focused on immersion and space. It uses 3 recurrent elements: GANbred landscapes (a technology using an algorithm and a database to create unique images by mixing up the ‘genes’ composing them), 6 flower symbols used for a modular logotype and finally a secondary typeface, Redaction, which is declined into various levels of pixelation, subtly referencing to the digital realm whilst retaining a certain elegance and legibility.