Into the clouds

D&AD New Blood: Audible for ‘The Faraway’. The brief required us to create a visual identity for a fictional audiobook.

We often look up when we daydream. As we daze into the clouds, we are reminded of our childhood. How can we get in touch with our child-like imagination again?

Into the clouds is a metaphorical approach in presenting The Faraway. The surrealistic visual identity kickstarts their fantasy adventure before they even tune in to the audiobook, through animated narrative illustrations.

Try the Faraway filter here and the Into the Clouds contest frame filter here!