Hike & Seek
by Exploring Contours
Exploring Contours is an umbrella brand that includes a hiking app, social media page and hiking publications.
After being forced to slow down our pace during the pandemic, there was a spike in interest for hiking when people in Singapore started to explore their own backyards. Without easily available information, there is an urgent need to educate new hikers on the proper etiquette during a hike.
Humans brought their lifestyle into wild life habitats, causing unrest in the animals’ own home.
Providing useful and handy information to people who are looking to pick up a new hobby, Exploring Contours aims to build a healthy community that enjoys nature and maintains a safe home for wild life.
Online & Offline!
Hike & Seek is a location-specific booklet that features information unique to the place itself. However, general information about hiking would be the same for the different location in the upcoming series. Also, how would newer and updated general information be pushed out?
It's now possible with the Exploring Contours app. Under the "Hikers' Manual" tab, general information about hiking can be read anytime. In the toilet, on your bed, even while commuting!
Connected Instagram Posts
How do I make information exciting and encourage people to come out and explore?
I love creating social media posts that connects one post to another. From the connection in these 3 posts, people can click in and experience the connected carousel posts too.
