Celebrate the Uncelebrated

With comparison, comes the pursuit of perfection. This pursuit often leads to depression, anxiety and isolation. The development of social media has contributed to this due to the comparative nature it brings about.

From the number of followers and likes to filtered images and experiences shared online, these are just some of the many ways people compare their lives with others. Humans Unheard is an initiative that invites people to challenge the current narrative and constructs that has been built on social media by celebrating the ones who don’t get celebrated.

Through empathy and compassion, this campaign aims to not only bring awareness to the links of social media and mental health but also inspire the ones who are victims of these issues by sharing untold and unheard stories of people all over the world.

As such, this campaign includes a video, print advertisements and a social media call to action that would run on Instagram.