Beautiful but Deadly

As technology progress, the needs and wants for more things increased as well. The act of social media was a force of good initially. But today, we lose sight of the fact that these tools could have being doing more harm then good. This persuasive technology was created to modify our behaviour, changing the way we do, act or even think.

Through research, it became known that people do understand about the danger of being manipulated by social media that can affect real-world behaviours and emotions without triggering user’s awareness. However, it does not stop people from continuing scrolling through social media. The aim of this campaign is to serve as a reminder to the people the danger that social media might have pose on us.


The idea behind my work is to design an alluring visuals that has a hidden message inside. When people look at it, the first thought they should have is that the visuals are beautiful, but once they examined the artwork closely, they will be able to see the actual meaning behind the work.

I was pretty much in a predicament trying to decide if I should attempt something that I have never done before, and that is illustration. I had a creative block pondering over the visuals I should present and how to illustrate. Rather than just trying to imagine it, I went to different places to observe human behaviours and studied countless of illustration tutorials.

The concept of this series was to portray the effects of the siren which represents the social media luring the humans into the dead sea. Just like how one got into the addiction of social media, it is hard for them to take note of the danger ahead.
The concept of this series was to portray the siren as the manipulation on social media that cause the humans to want more "likes" on social media. The receiving of "likes" keeps people from coming back for more, and at the same time, it shows that popularity that the "likes" gives.
Posters to display as ads around commute area where people use their mobile devices the most while waiting for their public transport to serve as a reminder to people.
On the outside of the train door, the visuals will depicts the luring of social media. When the commuters stepped in through the train door, the visuals will showcase the darker side of social media but maintain the beauty of the visuals at the same time.