Communication Design School of Design Singapore

Tuh Kai Li Victoria

Contact
T.Victoria1@student.gsa.ac.uk
Works
an everyday makeup tutorial
everyday makeup tutorial
out west
quiet autumn
rasterized

an everyday makeup tutorial

Investigating the effects of social media and its links to the increasing rate of depression in adolescents, this alternative makeup tutorial aims to show the face behind the mask.

Social media provides an endless supply of comparison without the consideration of the person as a human, also living and making mistakes. Mistakes are constantly amplified and compared upon, which could take a toll on mental health.

Should this be happening to the younger generation who are still learning and are building their own sense of identity?

Through the explicit representation of measuring to the exact number, it could make the audience think about whether these numbers really mean anything.

The format was inspired by Michelle Phan’s makeup tutorials which I watched growing up. It would create a sense of relatability with young girls who are more likely to be affected by comparison.

everyday makeup tutorial

Investigating the effects of social media and its links to the increasing rate of depression in adolescents, this alternative makeup tutorial aims to show the face behind the mask.

Social media provides an endless supply of comparison without the consideration of the person as a human, also living and making mistakes. Mistakes are constantly amplified and compared upon, which could take a toll on mental health.

Should this be happening to the younger generation who are still learning and are building their own sense of identity?

Through the explicit representation of measuring to the exact number, it could make the audience think about whether these numbers really mean anything.

The format was inspired by Michelle Phan’s makeup tutorials which I watched growing up. It would create a sense of relatability with young girls who are more likely to be affected by comparison.

everyday makeup tutorial

out west

Tasked to rebrand an Audible Original true crime podcast, I aim to subvert the cliches of the Old West and combine the natures of both the Old West and the true crime genre together.

By targeting on people who are opportunists, they might find joy in piecing evidence given to them together. This led to the development of taking apart a gun and putting them in different areas to be pieced together.

My tagline of ‘Determine your truth’ allows for the audience to figure out what really happened in the Old West through this podcast. It engages them by asking them to make a decision of what happened.

Putting it together with other Audible Original true crime podcasts and series, it would give a sense of whether it fits in with the Audible Original identity, while still staying to its own genre.

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quiet autumn

As the pandemic hit throughout the world, lockdown was inevitable. We were tasked to note down what we usually overlook in our daily lives. These little things we take for granted everyday, we get a chance to yet again be grateful for them.

The subject I chose was my mum, who I get to explore and understand more as she worked from home. The chance I got to understand more about her life and how she got through problems led me to appreciate her even more.

My discovery of her using two different names, an English name during work and her original Chinese name when it comes to personal matters led me to write a story about the two personalities she juggled.

My findings of her allowed me to compare her two personas. One having to be bounded to destiny and family matters, while the other is free and able to do anything she wants or likes.

The duality in this would be concluded that she continued fulfilling her duties as a mother because of us. If not she would be somewhere else, doing big things.

Through the lockdown, being able to celebrate this about my mum allowed me to properly feel grateful of the things she did for us as a family.

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This project explores the curse of progress that plagues creatives because of the need to constantly be better than their previous selves all the time.

Using Alexander McQueen’s story to learn how this curse of progress has affected him, would help in understanding how we could negate this in the future.

Despite his breakthrough with his show Highland Rape, it only propelled him into high brow society, starkly different from where he started.

Learning from Alexander McQueen, his life was extremely competitive and he always had to progress. This curse of progress could have ultimately led to his demise. The constant progress would put so much pressure on him that he wasn’t able to get out of it.

Being able to reborn as something new and always reinvent past works is not easy, but if McQueen learnt that he could not hold on to his image, things could’ve been a lot more different.

An example would be learning from U2 and how they re-invented themselves through their album Achtung Baby from The Joshua Tree.

My choice for using plants and scanning were stemmed from how plants on the paper were things once alive, being manipulated for the image.

Our reduction of things to its flattened form would lead us to think about the essence of the original life of the plant.

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