Derrick Yim Guo Jin
A multidisciplinary communication designer with a strong interest in UI/UX, publication and digital content.
Hike & Seek
by Exploring Contours
Exploring Contours is an umbrella brand that includes a hiking app, social media page and hiking publications.
After being forced to slow down our pace during the pandemic, there was a spike in interest for hiking when people in Singapore started to explore their own backyards. Without easily available information, there is an urgent need to educate new hikers on the proper etiquette during a hike.
Humans brought their lifestyle into wild life habitats, causing unrest in the animals’ own home.
Providing useful and handy information to people who are looking to pick up a new hobby, Exploring Contours aims to build a healthy community that enjoys nature and maintains a safe home for wild life.
Online & Offline!
Connected Instagram Posts
You Can Sit With Me
“YOU CAN‘T SIT WITH ME IF YOU DO NOT HAVE ONE”
This brief aims to challenge the way we look at the things around us. Earlier last year, Nature has thrown mankind a curve ball. We were all forced to halt our way of life and it was incredibly hard on many people around the world. Being forced to wear a mask to reduce the risk of transmission, several job such as Safe Distancing Ambassadors were created to enforce the new rules. Being someone that gets annoyed when I see people with their half-fucked mask wearing, it was the perfect job for me. I could walk around and advice people to stay safe so that Singapore can emerge victorious against the pandemic.
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From my short 4 months stint as a Safe Distance Ambassador, it opened up my eyes to the world around me. One thing that made me feel slightly more assured was seeing people with a temperature sticker on their clothing. It was a sign to me that they went through proper temperature and Safe Entry measures set up. With this project, I aim to change the meaning of the temperature stickers by gamifying it.
Artivive Videos
Sticker A: In December 2020, a $100 voucher was given to Singaporeans, in a bid to encourage us to rediscover Singapore again. Many people started using these vouchers to book a 1-day staycation. With this sticker and Artivive video, I hope to realign their focus to help to support the growth of our local Bird Park. Sticker Z: At that point in time, all Singapore Public Libraries have imposed a 30 minutes time limit to all visitors. This sticker is being given to people who visits the library and with this video I hope to encourage the visitors to head outdoors to look at, and appreciate nature after burrowing their heads into the wide variety of books available in the library.
