This Ad Campaign explores the relationship between mankind and technology. Technology was designed for the greater good of humanity, however, is too of a good thing bad for us? What would be the fate of mankind as we outsource our brains to technology?

The number of youth readers is decreasing and one of the reasons is they are afraid of being called out by their peers. Off The Grid is a platform which makes allow readers to generate their Type Of Reader with a unique pixel grid. Readers can share these results, this movement encourages youths to connect through reading.

The game challenges players with moral dilemmas to ask questions, through fun and meaningful discussions. By shifting perspective and perception players might by surprising discoveries.