Communication Design School of Design Singapore

Emily Choo Qianyi (she/her)

I’ve drawn ever since I was a little child and I remember sitting on my room floor and painting at 3 am when I was 12, thinking: wow, I think this is the one thing I could do forever in my life—so I did! I am a freelance illustrator and small creator now. I love experimenting with new mediums and forcing myself out of my comfort zone (even when I’m suffering internally). I’m always keen on collaborations and opportunities so hit me up! I’ve always loved all things horror, gore, goth, witchy and forever fascinated by yokai and I create my original characters that are inspired by all the oddities in my head.

Into the clouds
Les fleurs du mal
SOUL magazine


All parents are fearful of their children getting addicted to social media. But, they often don’t realise that they are the first step to their child’s digital footprint and in turn, their social media addiction. “You can lie to yourself all you want but it is not you who are going through the repercussions.” @theperfectmom will be placed on Instagram, social media itself, to present the often invisible repercussions of sharenting that are imposed onto the children physically.


We always talk about our dark aspects, shadow and inner demons in the third person point of view. But they are a part of us. Why not shine light on these dark aspects, analyse our shadow and befriend our inner demons with the one that knows us best—Ourselves.

Catharsis takes a peek into the life of the shadow and what our inner demons truly sought—our care and attention. This behind-the-scenes peek will be a cathartic journey of narrative illustration and kickstarts their shadow work journey, in hopes of self-transcendence and liberation.


Help open shadow out of its package!

Carousel Pop-up book

When you open up the package, you get to peek into shadow's life, where it searches for them and the balance of the five elements—Air, Earth, Fire, Water and Spirit.

Collapsed carousel pop-up book

You can untie the satin strings to close the book for safe keeping.

Book of Shadows

For Spirit, the Book of Shadows is more commonly known as a journal for your spiritual journey. You will be doing shadow work here by penning down your answers to the prompts as you go through the tarot deck.

Air, Earth, Fire and Water gifts

Within the carousel pop-up book are gifts the shadow has prepared for them. lavender incense for air, clear quartz for earth, soy candle for fire and chamomile & lavender herbs for water.

Catharsis tarot

You will go through the shadow's journey with accompanying guide cards of shadow prompts, bringing narrative into the tarot deck.

Catharsis tarot

The tarot deck sits faced down in a hole at the final opening of the box.

Guide cards

Each tarot card with have a corresponding guide card which reveals the narrative as well as the shadow work prompt.

Shadow work spread

Monthly check-in spread




Shadow drawstring pouch

Mirror runes



The toxic productivity roast.

How do you see coffee? Is it your best friend when you’re burning the midnight oil and rushing for deadlines? Or is it the magic that keeps you and your friends close as you catch up on each other’s lives? This illustrated zine explores toxic productivity through coffee.

Directions: Enjoy the illustrated zine. Take the instant coffee sachet from the pocket at the end of the zine. Add the sachet into a cup of boiling water. Let it steep for 2 minutes to produce a robust brew and enjoy your cup of coffee, your way.

Into the clouds

D&AD New Blood: Audible for ‘The Faraway’. The brief required us to create a visual identity for a fictional audiobook.

We often look up when we daydream. As we daze into the clouds, we are reminded of our childhood. How can we get in touch with our child-like imagination again?

Into the clouds is a metaphorical approach in presenting The Faraway. The surrealistic visual identity kickstarts their fantasy adventure before they even tune in to the audiobook, through animated narrative illustrations.

Try the Faraway filter here and the Into the Clouds contest frame filter here!

Les fleurs du mal

This monoprint aims to evoke the negative human desires we suppress through spontaneous strokes and blood-like splatters. It is my take on Les Fleurs Du Mal The Flowers of Evil by Charles Baudelaire’s poetry.

SOUL magazine

SOUL is a voice for the unsaid that deconstructs discriminated obsessions with a curious heart by prying into the souls of others. our magazine explores the psychological aspects and rationalises these obsessions into relatability.

SOUL expresses these often derogatory themes in a positive light, through short stories, poems, photographs and monoprints. In this first issue, we pry into the souls of toys and question the obsession with these objects, even after growing up into adults. Do you still have that toy with you at home? Do you still hug it to sleep at night? Are you too old to play with it? Can adults play with kids toys? Whichever object popped up in your head, that is the object whose soul you will pry open today.