Communication Design School of Design Singapore

Muhammad Hariz Bin Azmi (he/him)

A very cool portrait of Muhammad Hariz

Lover of colours
Unapologetic maximalist &
Visual rulebreaker

H̶a̶r̶i̶z̶ ̶i̶s̶ ̶a̶ ̶S̶i̶n̶g̶a̶p̶o̶r̶e̶a̶n̶ ̶c̶r̶e̶a̶t̶i̶v̶e̶ ̶t̶r̶a̶i̶n̶e̶d̶ ̶p̶r̶i̶m̶a̶r̶i̶l̶y̶ ̶i̶n̶ ̶t̶h̶e̶ ̶f̶i̶e̶l̶d̶s̶ ̶o̶f̶ ̶g̶r̶a̶p̶h̶i̶c̶ ̶a̶n̶d̶ ̶m̶o̶t̶i̶o̶n̶ ̶d̶e̶s̶i̶g̶n̶.̶ ̶P̶r̶e̶v̶i̶o̶u̶s̶l̶y̶ ̶m̶a̶j̶o̶r̶i̶n̶g̶ ̶i̶n̶ ̶b̶r̶a̶n̶d̶i̶n̶g̶,̶ ̶H̶a̶r̶i̶z̶’̶s̶ ̶w̶o̶r̶k̶s̶ ̶o̶f̶t̶e̶n̶ ̶f̶o̶c̶u̶s̶e̶s̶ ̶o̶n̶ ̶b̶u̶i̶l̶d̶i̶n̶g̶ ̶n̶a̶r̶r̶a̶t̶i̶v̶e̶s̶ ̶a̶n̶d̶ ̶c̶r̶e̶a̶t̶i̶n̶g̶ ̶c̶o̶n̶v̶e̶r̶s̶a̶t̶i̶o̶n̶ ̶—̶ ̶a̶l̶l̶ ̶w̶h̶i̶l̶e̶ ̶k̶e̶e̶p̶i̶n̶g̶ ̶a̶n̶ ̶e̶y̶e̶ ̶o̶n̶ ̶t̶h̶e̶ ̶b̶i̶g̶ ̶p̶i̶c̶t̶u̶r̶e̶.̶ ̶

Seriously, who cares? We live in a panoramic; Everyone’s got a story to tell and everyone’s gonna sell themselves. Between telling different stories and telling stories differently, I would rather listen. Particularly, listen to stories of the world and redesigning the way narratives are told. I bask in the sacrilegious act of mistaking art for design, and design for art, or perhaps I just don’t believe in the distinction of the two. I used to love writing highfalutin and showing off my ostentatious vocabulary but just for you:

I design art. Sometimes they move.

Neue Normal
A very cool portrait of Muhammad Hariz

Neue Normal

‘Neue Normal’ is an introspective project that focuses on the reflections of inner peace that arose from Singapore’s Circuit Breaker event of 2020. It features 2 parts — a typeface design attempt and a series of zines.

What is “new” in our new normal? What is normal in the new? At the time that this project was in progress, these were commonly echoed words in our attempts to try and make sense of the strange times we live in. But what exactly is the “new normal”? The project seeks to reflect on the transition and transformation of our world by looking inwards. Through an acceptance of chaos & an embrace of abnormality, the project seeks to discover explore inner peace that arose during the otherwise pandemonium of our pandemic.

Neue Normal typeface poster

'Normal Neue' Type Poster

Typefaces are a subtle, overlooked things that define our every day, our normal and standards. Normal Neue is one that seeks to embrace the abnormality of a pandemic period but undoing the standardisation of text and familiarity of alphabet.

Neue Normal Vol 1

Neue Normal Vol 2