Communication Design School of Design Singapore

Alicia Ang Shi Hui

Graphic Designer

As an aspiring graphic designer, I like to explore different aspects of design and I aim towards designing with a purpose.

From learning new skills to working on new challenges, I always believe that I am constantly gaining new experiences throughout the process.

A visual identity
Casual Racism
Racism & Racial Equality in Singapore

A visual identity

Title: Bbywerks

A local online business which started out in 2020 as a small project.  Not only aimed towards aesthetics and beauty but Bbywerks wishes to engage, connect and bring love ones together through art on an emotional level.

Logo Design

The state of flow.

The brand logo is inspired by the idea of tranquility, balance and flow. These concepts are put together to form the logo’s elements emphasising on movement and imperfections. The re-designed typeface is a sans-serif font with soft thick & thin strokes with rounded ascenders which I feel has an elegant feel of movement and a good representative of “flow”. The abstract logo mark is inspired by organic shapes, the idea of flow, the environment of nature together with the concept of balance and imperfections through the reference of the Chinese yin-yang symbol.

The Process

The fluidity provides therapy which then immerses makers during the process, going into a state of tranquility, providing a calm space to create and express through colours in the artwork.

The Art

The unique art pieces encourages one to express individuality and also encouraging one to learn and accept the beauty in imperfections.

Casual Racism

Title: Casual Racism in Singapore

In continuation of the topic on Racism and racial equality in Singapore, I realised racial inequalities, stereotyping and casual racism leads to subtle social division. The majority of the population would see themselves as accepting, however racism is still an issue. There are laws against racism in Singapore, but there are still underlying factors which allow room for casual racism to grow and exist.


The intention of illustrating this zine is to show how racism still exist in our daily lives subtly and has become a vicious cycle, where offensive statements are being passed off as jokes or just as a form of casual remark. I wish to use this narrative as a tool to evoke guilt and trigger individual reflection. Through this narrative, it puts the majority into the shoes of the minorities, and to suggest that just because the majority in Singapore are mostly Singaporean Chinese, this does not validate any ignorance. Rude and uncultured individuals should not be tolerated.

Racism & Racial Equality in Singapore

Title: Majority Minority.

After reading articles and doing research on topics about racism in Singapore and racial equality, I created a typographic poster playing with components like shape, size, space, and colour. I wish to emphasize on the importance of having racial equality in Singapore and how people need to put words into action and always remember being a majority or minority, we need to have mutual respect and carry onwards a harmonious society, just like what we recite in our pledge.

By creating this, I wish to create awareness. Awareness for us to have social conscious and mutual respect for one another, and that Singaporeans will continue to prosper together as one people and nation, striving towards a better tomorrow.

“We, the citizens of Singapore,
pledge ourselves as one united people,
regardless of race, language or religion,
to build a democratic society
based on justice and equality
so as to achieve happiness, prosperity
and progress for our nation.”


"In our case, the racial maths is quite stark. Seventy-four percent of our population is Chinese," he reiterated. "Our system of elections means majoritarianism can easily take hold. Remember, many aspects of our society are not normal."