DAIR TO AIR
‘Dare to Air’ is a Nike Air Force One campaign that advertises the bold and fearless wearers of the shoe. The concept for the campaign is to convey the slogan, ‘Dare to Air’ as a confident statement using large scale typography in animations. Moreover, I applied imagery that directly indicates the youthful and energetic target market associated with wearing Air Force ones.
The process was split into two stages: designing the motion of type in the animations and creative directing the outcomes for the photoshoots. The aim for designing the animations was to make the type move to push the dynamic nature of the images. I achieved a fearless advertisement using typography and imagery to push the daring wearer.